Israel SEO Company Networking: Mini SMX Internet Marketing Event in Israel
By Shalom | December 18, 2007
A “mini SMX” style event will be held in Jerusalem, Israel February 2008. Details are still not fully out but a group has been started on facebook and a few details have been posted on the Sphinn website.
This could be an opportunity for Israel SEO companies to come together and learn from their combined knowledge or…
It could be a drawn out sales session where competitors go to check out one another in an attempt to label themselves professionally relative to others in their industry. Either way, it might be worth the food and beverages – but then again there are plenty of good places to eat in Jerusalem for a lot less than $50.
Hate to be the pessimist ;(
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Topics: SEO, Israel | No Comments »
From Peaches to PPC
By Shalom | October 14, 2007
WebTov: Israel SEO and Internet Marketing is a Kibbutz Revivim company. Unlike many Kibbutzim, Revivim has been very successful in its development projects. WebTov which started off as a small freelance situation for internet marketing consultation in Israel as an outsource opportunity for North American companies, is now one of the most recognized group of talented marketing professioanls in Israel. Like many Internet start-ups, WebTov is growing quickly making its way to the top click by click!
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Topics: Uncategorized, Kibbutz | No Comments »
Profit Sharing SEO: Alternative Compensation for SEO
By Shalom | October 14, 2007
WebTov is now offering a special opportunity to site owners that are having difficulty marketing their sites and don’t have the upfront investment to hire a good SEO company.
If you have a website that is online collecting dust - had a great idea once but never got it to go anywhere - we can help you to turn it around. It’s not free SEO, as we share in the profits we earn you - but it’s SEO without an investment. There is nothing for you to loose, absolutely no risk!
We won’t accept just any site, there are certain requirements that we will consider before accepting any clients to this SEO profit sharing program.
- You must have a good domain
- Your domain has to have been hosted for at least 3 years
- No adult, casino/gambling, SEO, pharmacy or directory sites
- Your site has not been penalized in the past by google or other major search engines
- Your site must be independently hosted
If your site meets theses few requirements and you are ready to make a go at it online - contact us and we can discuss getting started at turning your idea into a successful online business.
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Topics: Uncategorized | No Comments »
SEO vs. SEM vs. SMO - What should you do?
By Shalom | October 12, 2007
As a full service marketing company we offer SEO (search engine optimization), SEM (search engine marketing), and SMO (social marketing / social media optimization), web design / redesign and web application development.
Some might say… “WOW amazing that you offer everything”, others might suggest that we focus on one. The reason we offer all is because all of the above are connected and should not be separated in order to manage a successful internet marketing campaign.
For example why even begin a PPC campaign if your site’s usability (based on design and/or content) will not allow you to maximize your traffic. Therefore before investing money into driving traffic - make sure your design will support your marketing goals. Also some PPC advertising networks consider your sites current SEO (i.e Yahoo), so essentially you can’t even begin that program until you have reached some level of optimization. Now considering social marketing is largely based on content development and seo depends on content, why would you develop content for one without considering the other.
PPC being as competitive as it is also requires ongoing optimization which includes landing page testing in addition to campaign optimization. Landing page testing requires graphic design, content development and web programming - so explain to me how a PPC management company can ignore that (and trust me most do).
Now you’ve got your site optimized and your campaigns in great shape - but your business is being crippled by the huge influx in leads or sales. Well, now it’s time for some application development (CRM, marketing tracking system).
Basically the point is… we specialize in all of the above not because more means more ($) - but because in order to do it right you must be able to do it all. I challenge any marketing professional to disagree with me!
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Topics: WebTov, Internet Marketing, SEO, SEM, SMO | No Comments »
WebTov and the year 5768
By Shalom | October 12, 2007
Its been a busy couple of months! The Jewish holidays combined with many new projects! Finally its a Friday morning and the first chance I have gotten to throw a post up in months.
It’s a new year (Jewish New Year), and its already off to a great start. We hope to reach huge benchmarks by the end of this quarter and go beyond those in the next.
WebTov is currently seeking to expand its workforce - talented native English speakers in Israel interested in internet marketing and web development are invited to contact us regarding available employment.
Current opportunities include:
- wed designers / graphic design
- programmers
- content writers / editors
- media buyers / website buyers
Contact us by email if interested
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Topics: WebTov | No Comments »
Increase Conversions with a Vanity Number on your Website.
By Shalom | August 14, 2007
Business owners know that a vanity number can make a big difference in establishing one’s self as an authority thus lending to an increase in business. In the online realm this can be particularly important. Publishing your business’ phone number instils trust in your visitors, and a vanity number works to establish your business as an authority at the same time.
There are two main points to remember:
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Place your phone number at the top right hand side of your page and repeat the number at least one other time on the same page. Ideally top right, center left, and bottom.
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If you use vanity number, its best to translate the letters/words in to numbers under it. Although having and providing a vanity number can be a great tool. You will see a big difference in click to call conversions if you publish the number translation under it as well. Visitors might remember your vanity number – but seeing the number translation will make calling you a lot easier!
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Topics: Internet Marketing, On-Page Optimization | No Comments »
E-Commerce Sites and Cash Flow!
By Shalom | August 3, 2007
99% of all e-commerce sites fail – for a variety of reasons which I won’t go into today. However, one major barrier for an e-commerce site is cash flow to fuel marketing expenses. Like any business offline or online, marketing is an investment. E-commerce sites that utilize valuable online marketing media can see a quicker return on their marketing investment than an offline business.
For example: Your site sells (X) and converts at 3%. Profit on every (X) sold = $50. Marketing via Google Adwords you pay $1 for every click on keywords related to product (X). For every $100 you worth of clicks you sell 3 products and profiting $50 – 50% return – not bad.
But its not always so simple. We know that SEM campaigns need to pass their own optimization process and expanding campaigns slowly through testing and retesting takes time. You might be making sales but cash flow is needed to maintain your marketing especially if fulfilment delays your transactions from being captured, and your merchant account only transfers funds back to your credit card that pay for your Adwords Ads after a few days. See the problem; Cash flow!
Now take all your numbers and figures walk into the bank and ask the executive there for a small business loan. Banks don’t give small business loans to e-commerce ventures. So what do you do? If you have personal credit and collateral you can take a personal loan. Or, if your sites is currently accepting credit cards get an Unsecured Business Cash Advance. With an unsecured business cash advance you don’t need good credit, collateral or a personal guarantee. As long as your business is established, registered in USA and processes at least $1K in Visa or Master Card invoices a month – you will qualify! Another advantage is that unlike small business loans, there is no fixed monthly repayment amount with an unsecured business cash advance. Basically the lender takes a percentage of you future sales – which means that you pay when you can. Business Cash Advances can not be used for starting a new business – only businesses that already process credit cards can get an advance on future credit card sales.
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Topics: Internet Marketing, SEM, Web Development, PPC and CPM Advertising, Google Adwords, Yahoo Search Marketing, Microsoft Adcenter | No Comments »
Pligg: Digg Clone, Free Social Bookmarking Script / CMS
By Shalom | July 31, 2007
Interested in being the next Digg? Checkout Pligg - very simple to install social media / news voting site (Digg Clone) content management system (CMS). I just installed it yesterday on one of my test domains and I am very excited to begin customizing it as I have a few ideas that don’t seem to be connected to the other Digg style social bookmarking sites.
Gotta love Web 2.0 and social media!
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Topics: Web Development, SMO, Viral Marketing | No Comments »
Installing Google Analytics tracking in Wordpress
By Shalom | July 27, 2007
If you have a wordpress blog and you want to install google analytics tracking try Google Analytics 2.4. The plugin adds Google analytics to your blog, with all sorts of advanced tracking abilities. Its very simple to install. Download the zip and upload its contents into your plugins folder, i.e.: yoursite.com/wp-content/plugins
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Topics: Web Development, Analytics, Google Analytics Setup, Marketing Analysis, Google, Wordpress | No Comments »
Top 14 Site Directories worth paying for….
By Shalom | July 27, 2007
Link building is essential to SEO. Many still agree that directories are a good place to buy links. There are a lot of spammy type directories that are not worth a dime and there are some that can still be helpful in your link building campaigns
Here are 14 directories worth paying for…
1. http://dir.yahoo.com
2. http://sbd.bcentral.com
3. http://www.site-sift.com
4. http://www.alivedirectory.com
5. http://www.octopedia.com
6. http://www.joeant.com
7. http://www.incrawler.com
8. http://www.gimpsy.com
9. http://www.skaffe.com
10. http://www.umdum.com
11. http://www.goguides.com
12. http://www.wowdirectory.com
13. http://www.categorizedweb.com/
14. http://www.iwebtool.com/directory/
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Topics: Internet Marketing, SEO, Link Popularity | No Comments »